At Common Ground Studios, we believe stories are bridges - carrying us from what is to what could be.

We design those bridges to last.

Founded by two-time Emmy-winning producer and narrative strategist Sarah Yourgrau, we are a creative studio and cultural architect. We partner with organizations as both consultants and collaborators - shaping the strategies, ecosystems, and partnerships that help stories take root and grow into movements.

Through non-traditional cultural entry points - from action sports and youth subcultures to global institutions and brands, we ensure stories don’t just inspire. They embed in communities, spread across industries, and shape culture at scale.